UPT PRODUCT LAUNCH - PREDICTIONS
Most operators thinking about prediction markets — politics, macro, weather, awards, novelty — are stuck between two difficult options: stand up a parallel platform from scratch, or front-end somebody else’s order book. We have leveraged our existing sports betting and trading platform and evolved it to fit the needs of Predictions.
Predictions ships as a sibling product on the same platform that runs our sportsbook. Same pricing. Same risk and liability tools. Same trader floor. Same content layer plugging in every external data source — prediction exchanges, official resolution sources, primary-market references — the same way every sports feed already plugs in. Our product embeds into an operator’s existing player platform: the player’s account, money, and identity stay where they already are.
Operators choose how to run it.
Some want a low-touch content add — their players make predictions on markets routed through external exchanges, the operator earns commission and holds no position. A casino-first B2C, a smaller brand, or anyone who wants predictions as a low-risk category next to their existing product can stop right there.
Others want a full revenue line — their players make predictions against the operator’s own book, with all the risk, hedging, and trading-floor tools that already keep our sportsbook running. The operator carries the commercial risk; the platform carries the operational discipline. The largest operators want a prediction brand of their own — their own exchange, with retail players and operator partners trading against each other on a single trading engine, with full integrity surveillance across the order flow. All three are the same product.
Configurations, not stages. An operator picks the shape that fits their business and moves along the spectrum if and when it makes sense — but they don’t have to. The platform doesn’t force the choice.
We develop and sell gaming technology source code as we believe the vast majority of organisations want internal capability, control and IP. This is backed up by providing resource to work with internal teams to onboard the solution, deploy it and deliver any additional functionality as required.